Innovation

In this series, we focus on the shifts in human needs and look to the peripheries -- exploring the competitive battles at the heart of culture, business and innovation.

In this series, we focus on the shifts in human needs and look to the peripheries -- exploring the competitive battles at the heart of culture, business and innovation.

Your competition isn't who you think it is. Thinking your competition comes from your own industry creates major blind spots. So how do you think about brand strategy in a world that no longer has sustainable competitive advantage to rely on?

It challenges us to wonder whether we are even asking the right questions. And creates a space for us to imagine and adapt to what might come next.

Last month we looked at how digital-first challenger brands are bringing new energy to dry and dusty categories. This is the concluding part of the series.

Our 2021 watch list points to some green shoots of optimism with several challenger brands bringing colour, humour and new energy to dry and dusty categories. First, in a two-part series.

A manifesto and call to action for the new decade. And how to approach it.

Savvy entrepreneurs and businesses are making strategic bets based on the future based on more longer-term assumptions. As a leader, what are you betting on?

There’s more to it than advertising. They apply purpose as an organisational strategy to drive long-term value and growth.

Second in our Do or Do series, we explore why Bennett Coleman's newspaper business is dying and how redefining the business it's in could help it reinvent.