Design

A manifesto and call to action for the new decade. And how to approach it.

A time for companies and brands to step back, re-think, re-set and pivot where needed. We’ve created an array of practical tools and sprints to help.

As Covid makes greater demands on companies, a story-led approach acts as a compass—to guide decision making, orient priorities, rally teams and anchor the public and investor narrative.

As the industry takes the time to adjust and process the economic fallout of coronavirus, this is the time to refocus, rethink and reimagine the trajectory of our business.

Can design go from a commercially-driven discipline to one that can improve the quality of life for everyone?