Creativity is much broader and more universal than what people typically consider the "artistic" fields. In the business world, creativity manifests itself as innovation. And it comes into play wherever you have the opportunity to generate new ideas, solutions or approaches.
Today we are feeling the effects of seismic market shifts. Most businesses realise that the key to growth and survival is innovation. Which means in every department - from product design to marketing - people have opportunities to experiment with new solutions.
So why do so many businesses fail to exploit creativity as they battle with their monsters? What’s prevents larger companies from keeping pace with smaller, scrappier start-ups? And what's our human advantage going to be in a world of AI?
Watch me deliver this inspirational talk to mentees as part of a joint event hosted by Take Charge Mentorship and the LSE Alumni Association- Mumbai Chapter.