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December 6, 2021
|
Design, Innovation

Video: The Transformational Power of Creativity in Business

By Sonya Misquitta

Creativity is much broader and more universal than what people typically consider the "artistic" fields. In the business world, creativity manifests itself as innovation. And it comes into play wherever you have the opportunity to generate new ideas, solutions or approaches.

Today we are feeling the effects of seismic market shifts. Most businesses realise that the key to growth and survival is innovation. Which means in every department - from product design to marketing - people have opportunities to experiment with new solutions.

For students and recent graduates looking to build a fulfilling career, being creative is a prerequisite today. Yet what is creativity? What is the profile of a creative thinker? What are the hottest jobs available to creative thinkers right now? And how can you get started?

Watch me deliver this inspirational talk to mentees as part of a joint event hosted by Take Charge Mentorship and the LSE Alumni Association- Mumbai Chapter. 

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