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Author: Sonya Misquitta

This author has written 52 articles
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Read more about the article The Unicorn Within

The Unicorn Within

  • Post author:Sonya Misquitta
  • Post published:March 1, 2023
  • Post category:Business/Innovation
  • Post comments:0 Comments

How mature businesses can create game-changing new ventures at startup speed.

Continue ReadingThe Unicorn Within
Read more about the article The Link between Storytelling and Innovation

The Link between Storytelling and Innovation

  • Post author:Sonya Misquitta
  • Post published:February 1, 2023
  • Post category:Brand/Innovation
  • Post comments:0 Comments

It's both the destination and the journey. Here's how.

Continue ReadingThe Link between Storytelling and Innovation
Read more about the article Be Less Zombie

Be Less Zombie

  • Post author:Sonya Misquitta
  • Post published:January 4, 2023
  • Post category:Business/Innovation
  • Post comments:0 Comments

The playbook for growth in 2023.

Continue ReadingBe Less Zombie
Read more about the article Getting Brand Communities Right

Getting Brand Communities Right

  • Post author:Sonya Misquitta
  • Post published:November 1, 2022
  • Post category:Brand/Business
  • Post comments:0 Comments

True communities are not passive recipients of B2C communications. They are peer to peer interactions that provide value for both company and members.

Continue ReadingGetting Brand Communities Right
Read more about the article Don’t Blame the CMO

Don’t Blame the CMO

  • Post author:Sonya Misquitta
  • Post published:October 3, 2022
  • Post category:Brand/CX
  • Post comments:0 Comments

Instead set the individual up for success. Here's how.

Continue ReadingDon’t Blame the CMO
Read more about the article Can Meetings be Better?

Can Meetings be Better?

  • Post author:Sonya Misquitta
  • Post published:September 5, 2022
  • Post category:Business/Talent
  • Post comments:0 Comments

Meetings are increasingly about informing and aligning rather than improving and inspiring. How do we do more of the latter?

Continue ReadingCan Meetings be Better?
Read more about the article Are business models the new frontier for innovation?

Are business models the new frontier for innovation?

  • Post author:Sonya Misquitta
  • Post published:August 1, 2022
  • Post category:Business/Innovation
  • Post comments:0 Comments

Conventional wisdom tells us that innovation happens within the sphere of product and service innovation. But what if we're wrong?

Continue ReadingAre business models the new frontier for innovation?
Read more about the article Is Purpose at the Core of your Strategy?

Is Purpose at the Core of your Strategy?

  • Post author:Sonya Misquitta
  • Post published:July 4, 2022
  • Post category:Brand/Innovation
  • Post comments:0 Comments

It's your edge, your anchor for the long term, the bridge to crossing that next chasm and bringing others with you.

Continue ReadingIs Purpose at the Core of your Strategy?
Read more about the article The Greening of Business – II

The Greening of Business – II

  • Post author:Sonya Misquitta
  • Post published:June 1, 2022
  • Post category:Design/Sustainability
  • Post comments:0 Comments

The best brands consider their entire value chain to create substantial change.

Continue ReadingThe Greening of Business – II
Read more about the article Putting Design Thinking to Work

Putting Design Thinking to Work

  • Post author:Sonya Misquitta
  • Post published:May 2, 2022
  • Post category:Design/Innovation
  • Post comments:0 Comments

Why design thinking is the skillset we need to solve big problems.

Continue ReadingPutting Design Thinking to Work
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  • Be Less Zombie
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