For most companies, purpose is a peripheral activity. A way to communicate how they "give back" to society through advertising or PR.
Yet high-growth companies have made purpose central to their strategies -- using it as a compass to not just communicate their sense of mission, worldview and ambition but as a filter to drive decisions, investments and actions.
Because in a world saturated with noise and where change is the norm, narrative is everything. It's your edge, your anchor for the long-term, the bridge to crossing that next chasm and bringing others with you.
The benefits of this approach are many: a more unified organisation, more motivated stakeholders and broader impact but also more profitable growth according to this HBR study.
Here are three ways to think about Purpose (beyond just advertising and PR) and implement it within your organisation.
TO REDEFINE PLAYING FIELDS & RESHAPE YOUR VALUE PROPOSITION
Do or Die
Why do some companies thrive, while others die? We believe the answer lies in how they define their business.
TO TRANSFORM ORGANISATION DESIGN & CULTURE
Rethink Work Culture for the Future of Work
As firms look beyond the pandemic into recovery, the biggest barrier to growth is not external but internal. What can firms do about it?
TO DRIVE INNOVATION & EXECUTION
The Business of Experience
We must move beyond the belief that branded touch points are where great experiences begin and end and re-imagine the entire business through the lens of experience. But where would you start?
Giving 'Voice to Your Vision'
Studio Jigsaw works hand in hand with transformative founders and business leaders, harnessing the power of narrative to liberate the boldness of their ideas and shape their future.
We provoke long term thinking through short term engagement. Our elevated peer-to-peer experience pulls the genius out of you to craft a core narrative that speaks to the impact you want to have on the world - no matter in what stage of growth your company may be.
Our StoryDoing approach sets you up for success from the outset. Your intentional narrative will arm you and your whole company with a roadmap that can guide communications to customer engagement, product development to hiring and from next day actions to five year plans.
If you're at an inflection point and want to uncover and define the core narrative that will shape the future of your brand and business, get in touch.