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Studio Jigsaw is a strategy studio focused on helping leadership teams find their next growth engine.

Explore OUR SOLUTIONS
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We have a technology revolution which is reshaping industries.

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A consumer revolution which is disrupting behaviours.

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A work revolution. A climate emergency. And  other complex challenges.

All happening simultaneously.

Influencing and interacting in ways nobody has fully mapped.

Leaders are so busy firefighting, that there’s no space within organisations for open and critical inquiry to think deeply about what comes next.

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My Sprints, workshops and accelerators are structured interventions designed to help leadership teams challenge the status quo, connect the dots, and make choices between competing priorities to distill the path forward. 

Every engagement is designed around a bigger, broader question relevant to the business — all with the same aim – to start conversations that the normal run of business doesn’t make space for. 

My work acts as a catalyst to create better conversations which produce better decisions and faster progress. 

Create

create
Building businesses that culture deserves

Grow

grow
Crossing the chasm from niche to scale

Renew

renew
Bringing new life to mature businesses

My works spans disciplines

Narrative & Visioning

Innovation

Org. Design + Culture

Marketing

Sprints

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News + Views

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September 18, 2025
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Business, Design

The AI Blindspot

While you're optimising current workflows, someone else might be inventing entirely new business models.
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July 1, 2025
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Advertising, Business

Are Strategists Glorified Slide-Builders?

The current agency model and existing client expectations cannot support the kind of strategy the world now demands.
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June 5, 2025
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Brand, Business

The Shift from Loyalty to Membership

The vast majority of loyalty plays by brands today have been optimised to a dull, functional formula. What happens when we don't follow the pack?
Path 9
1 2 … 20
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My Story

Sonya Misquitta Founder, Studio Jigsaw

Sonya Misquitta

Founder, Studio Jigsaw
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I specialise in decoding emerging and behavioural signals, and architecting strategies, structures and systems to bring new ideas to life. I’m known for my ability to cut through complexity, unify teams around a clear direction, and embed change in ways that stick.

My career spans political risk consulting and business journalism at Eurasia Group in London and The Wall Street Journal in Mumbai where I honed my ability to ask probing questions and write compelling narratives about Indian business and industry for a global audience.

I’ve spent over a decade as a strategist at advertising agencies like Publicis India and Grey Group – guiding all flavour of traditional and experimental work for some of India’s biggest brands.

I have a Master’s degree from the London School of Economics in the History of International Relations and a certificate in Design Thinking from Stanford University. 

Choose from a broad range of Sprints and innovation experiences to tailor your own programme.

Let's Talk.

Jigsaw Studio
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  • sonya@studiojigsaw.com
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