And what does it mean for you?
How can agencies 'add value' and avoid 'ad waste' that we create as an industry? Go Lean.
Pitches today don't work for anyone. Not client. Not agency. Why it’s time to #ditchthepitch.
In an environment of information abundance, our attention is now the scarce resource. Find out how we can create content that matters to people.
Do we wait for the government to regulate or go ahead and take action ourselves?
The gig economy is a reality. According to a study by Flexing It, as many as 72% of all gig projects in India were in large corporates and professional service firms in 2018-2019.
The pressure on short-term results tends to drive out long-term thinking. Yet it’s equally important to plan for the long term. Here’s how.