There’s more to it than advertising. They apply purpose as an organisational strategy to drive long-term value and growth.
We're a creative and strategic transformation partner for purpose-led businesses.
We live in a world where actions speak louder than words.
Where businesses are defined by the value they create and the values they demonstrate.
Where product and experience matters more to people than advertising.
A new approach is required to create, transform, and accelerate business.
We call it Story + Doing.
Story + Doing
It’s more than just communications. It’s about placing your story at the heart of your business to inspire, guide and drive everything that you do.
From internal cultural behaviours to external customer engagement, from product development decisions to designing organisational structures and from next day actions to five year plans.
No matter what stage in the journey you are in.
Create
Building businesses that culture deserves
Grow
Crossing the chasm from niche to scale
Renew
Bringing new life to mature businesses
Create
Building businesses that culture deserves
Grow
Crossing the chasm from niche to scale
Renew
Bringing new life to mature businesses
What we Do
Brand Design
Experience Design
ORG + Culture Design
What we Do
Brand Design
Experience Design
ORG + Culture Design
News + Views
Second in our Do or Do series, we explore why Bennett Coleman's newspaper business is dying and how redefining the business it's in could help it reinvent.
First in our Do or Do series, we explore why Raymond's core textile and apparel business is dying and how redefining the business it's in could help it reinvent.
Our Story
After 10+ years in traditional advertising as a brand strategist, Sonya set out to launch Studio Jigsaw in August 2019 to invent and re-invent businesses and brands. Prior to advertising, she was a business journalist for the Wall Street Journal and a political risk consultant at Eurasia Group. Sonya has a Master’s degree from the London School of Economics in International History and has completed a certificate course in Design Thinking from Stanford University.
“A company without a story, is a company without a strategy.”
— Ben Horowitz, venture capitalist.
— Ben Horowitz, venture capitalist.