Good Strategy / Bad Strategy
If 40% of CEOs don’t think their organisation will exist in ten years’ time, then the strategy planning process needs a rethink.
Bad briefs waste a third of ad budgets
90 per cent of marketers fail to brief agencies effectively, and their failures begin with a total lack of strategy.
The ESG Opportunity
Rather than treat ESG as another box-ticking exercise in compliance, what if we see it as a journey?
Pivots: A fireside chat with R. Gopalakrishnan
How to unleash people power for productivity, innovation and growth.
Is your Purpose fit for Purpose?
Almost every company has a purpose today, but not all purposes are fit for purpose. So how do we do purpose in today’s moment?
